SAWS

For this project, we initiated from the ground up, meticulously developing the brand name and the overarching branding concept for SAWS.

Our aim is to craft a coffee shop experience unlike any other. The signature beans, named after each season—Summer Breeze Light Roast, Winter Frost Medium Roast, Blooming Fields Medium-Dark Roast, and Harvest Haven Dark Roast—are thoughtfully curated to infuse life and emotion into every bean.

Visually, we embraced a sophisticated black color palette and trendy typography, reflecting a contemporary and cool aesthetic. Infusing vibrancy, we integrated season-specific elements: a lemon for summer, a Maple leaf for autumn, a snowflake for winter, and a blooming star for spring.

Our objective extends beyond offering a mere cup of coffee; we've designed an immersive journey through the seasons, crafting a distinct and memorable brand image for SAWS.